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What Is Direct Response Marketing for Physicians?

Direct response marketing, is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page.
So what makes a direct response ad? Here are some of the main characteristics:
Its trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or brand marketing no one will ever know what ad compelled you to buy that can of Pepsi, heck you may not even know yourself.
Its measurable. Since you know which ads are being responded to and how many sales youve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. Important for marketing to Physicians.
It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects - in this case Physicians. It uses attention grabbing headlines with strong sales copy that is salesmanship in print. Often the ad looks more like editorial than an ad (hence making it at least three times more likely to get read).
It targets a specific audience or niche. Physicians within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market.
It makes a specific offer. Usually the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the Doctor to take the next action, such as requesting a free report.
The offer focuses on the Dr. rather than on the advertiser and talks about the prospects interests, desires, fears and frustrations.
By contrast mass media or brand marketing has a broad, one size fits all marketing message and is focused on the advertiser.
It demands a response. Direct response advertising has a call to action, compelling the Physician to do something specific. It also includes a means of response and capture of these responses.
Medical professionals can be reached through Direct Response Marketing to get the word out about new services, products or even reminders to continue using your services. Using data from Physiciandownload.com is an effective way to market directly to Physicians.
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We have the best prices on the highest quality marketing lists including email, address, phone number, fax number, specialty and much more...

Frequently Asked Questions

How accurate is your data? Our data is incredibly accurate. However, revisions to the data is constantly underway to make sure it is current and accurate. Many changes occur throughout any given year due to dental office relocation and changing phone numbers.

Where do you get your Physician List marketing data? We get our data at the source. While where we get our data is a trade secret, we guarantee that our data comes from the authority on U.S. dentists.

How often do you update your data? As mentioned earlier, we are constantly updating and revising our data as known changes become available.

Do you charge more when you update your data? No.  Unlike our more expensive competitors, we do not charge more or raise our prices when we update the data.

How can I obtain a sample of your data? Click on the link in the main menu of the site.

Can I share the data for public use? As stated in our Terms of Use, you cannot make our data publicly available. You may use it in your company however you like. You can also use the database to return results for your customers. However, you may not make the database available for download to anyone outside of your company.

When and how do I obtain my data? As soon as your order is processed, instructions will be emailed to you and the data will be available for you to download immediately.

Do you offer hard copies of your data? We do not offer hard copies of our data. We do, however, offer up to 3 downloads of our data. This helps in situation where the data is accidentally deleted.

What are the laws associated with marketing to these contacts? The CAN-SPAM Act and the DNC Registry Act are laws that we expect our customers to be familiar with before using our data.

What format does your data come? We deliver our data in a CSV format.

Are you compliant with DNC laws? Yes, our data is DNC compliant.

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Get going on the project you really want to do. Our data and physician Lists come formatted to work with Excel, the world’s leading data analysis and manipulation program.
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Janece A. Director of Marketing
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